Event marketing is all about creating excitement, engaging with your audience, and driving attendance. One of the most effective tools at your disposal is text message blasts. With SMS marketing boasting a 98% open rate, you can be sure that your message will be seen and acted upon quickly.
Whether you’re hosting a conference, festival, concert, or another type of event, SMS marketing can help you achieve your event marketing goals. In this blog post, we’ll explore how to effectively use text message blasts to promote your event, engage your audience, and ensure its success.
1. Send Event Reminders and Updates
Event reminders are essential to ensure that your audience doesn’t forget about the event. SMS is the ideal tool for sending timely reminders, whether it’s a day before the event or just a few hours prior. You can also send event updates such as schedule changes or new activities to keep attendees informed and excited.
Example: “Reminder: [Event Name] is tomorrow at [Location]! Don’t forget to bring your tickets and arrive early for parking.”
2. Create Urgency with Last-Minute Offers
Text message blasts are great for creating urgency. Whether you’re promoting a last-minute sale, offering last-minute tickets, or announcing a limited-time discount, SMS can help you get your message out fast and drive immediate action. Use urgency to motivate your audience to act quickly.
Example: “Last chance! Get your tickets for [Event Name] today and save 20%. Limited availability, act fast!”
3. Promote Special Offers and Discounts
One of the most effective ways to drive engagement and ticket sales is by offering special discounts or exclusive offers to your audience. Whether it’s a discount for early bird tickets, a special promotion for subscribers, or a bundle deal, SMS is an ideal way to send these offers directly to your audience.
Example: “Exclusive Offer: Get 15% off your ticket to [Event Name] when you use code VIP15 at checkout. Don’t miss out!”
4. Send Personalized Messages to VIP Guests
For your most loyal supporters or VIP guests, sending personalized messages can make them feel special and valued. Use SMS to send personalized event invites, exclusive access to certain areas of the event, or personalized offers to ensure they feel like a VIP.
Example: “Hi [First Name], as a VIP guest, you’re invited to an exclusive meet-and-greet with [Celebrity Name] at [Event Name]. Show this message at the door for access!”
5. Use SMS to Drive Event Registrations
For events that require registration or ticket purchases, SMS is an ideal tool for driving sign-ups. Include a direct link to your registration page or a short code to make it easy for recipients to sign up for your event right from their phones.
Example: “Sign up now for [Event Name] and secure your spot! Click here to register: [Link].”
6. Send Timely Reminders for RSVP Events
If your event has a limited number of seats or requires RSVPs, sending SMS reminders can help reduce no-shows and ensure that your attendees confirm their participation. A quick SMS reminder can encourage recipients to finalize their RSVP or confirm their attendance at the event.
Example: “Reminder: Please confirm your RSVP for [Event Name] by replying YES or NO. We look forward to seeing you!”
7. Collect Feedback After the Event
Once your event is over, SMS can be a great tool to collect feedback from your attendees. Sending a quick SMS survey or asking for feedback directly via text allows you to gather valuable insights on the attendee experience, helping you improve future events.
Example: “Thank you for attending [Event Name]! We’d love to hear your feedback. Please take a 2-minute survey: [Link].”
8. Engage Attendees with Real-Time Event Updates
During your event, use SMS to send real-time updates, such as schedule changes, announcements, or exciting news. This keeps your audience informed and engaged, ensuring they don’t miss out on important event moments or changes.
Example: “Exciting News: [Special Guest] will be speaking at 4 PM today! Don’t miss it in [Room Name].”
Once your event is over, don’t let the conversation end. Use SMS to share event highlights, photos, or videos with your attendees. This helps keep the event alive in their minds and encourages them to participate in future events.
Example: “Thank you for attending [Event Name]! Check out our event highlights and photos from the day: [Link].”
10. Build Your Subscriber List for Future Events
As you engage with your audience through SMS marketing, make sure to collect their contact information for future events. Ask attendees to sign up for SMS alerts and updates, ensuring that you have a growing list of subscribers to promote your future events and offers.
Example: “Stay in the loop for our upcoming events! Text JOIN to [Shortcode] to receive updates, offers, and early access to tickets.”
Conclusion
Text message blasts are an incredibly effective tool for event marketing. With SMS, you can send timely reminders, promote special offers, drive registrations, and engage with attendees in real-time. Whether you’re looking to boost ticket sales, increase attendance, or collect feedback, SMS marketing can help you achieve your event marketing goals with ease.
Ready to start using SMS for your next event? Learn more about how Mobiniti’s SMS platform can help you drive event success and engage your audience today!
