Sensory packaging is able to give consumers a memorable and exciting unboxing experience which can differentiate the brand from the competition. The packaging can enhance emotional connections with customers and encourage them to buy from the brand in the future. A packaging design that engages multiple senses can improve brand perception letting people get the impression the brand is one to buy from. Textured boxes are becoming popular here as they are able to enhance the sensory appeal of the box.
A brand uses the sense of sight by creating an attractive packaging design to let people notice the product. The sense of touch is even incorporated into the packaging design so that when consumers feel the box, they will get a certain emotion.
The following looks at textured packaging as a sensory branding element keeping in mind customer behavior:
Stronger emotional connection
No doubt the sense of sight is very important as it attracts people to the packaging, making them consider it in the first place. Touch is also a strong sense which can impact emotions and purchasing decisions.
A brand can add a texture that relates to the type of product it is selling or what it values. A pleasing and unique texture develops a physical connection along with subconscious link amongst the customer and the brand.
For instance if you are selling a luxury product you can consider custom texture and linen boxes that feel luxurious and soft and appear high-end as well. A brand selling rough products like outdoor gear can include a rough texture on the packaging to appeal to the consumer base looking for these products.
Rough and natural textures are able to give a feeling of craftsmanship, authenticity, as well as eco-friendliness whilst smooth textures can convey elegance and luxury.
Enhances unboxing experience
When a unique texture is included on the box, it adds an element of delight when it comes to unboxing the that have the packaging. Many consumers regard the unboxing process as important and want it to be memorable and pleasant. A unique texture is able to do this which can excite customers making them want to get to the product.
Nowadays many unboxing videos are being shared and promoted on social media helping a business get known by more and more people. A brand that has designed the box in an appealing way and included a unique texture on it may encourage people to share the unboxing on their social media platform.
Packaging design elements
Printed texture and linen boxes need to even be designed in an eye-catching way so that people notice them amongst the competition. Only when customers notice the box will they decide to pick it up and feel its unique texture.
Therefore the sense of sight is important to get the attention of potential customers. You need to keep in mind the colors, images, designs, finishing touches, etc. that are used here. They must align with your brand values and stand out to your consumer base.
For instance if you are selling a high-end cosmetic product in the box, the packaging can include the colors gold and black on it or those related to the product. A minimalist packaging design will suggest elegance and draw people’s attention to the packaging.
Finishing touches enhance the look and feel of the packaging and can be used cleverly. You can add gold or silver foiling if you are selling a high-end product. Embossing can add a certain texture on the box as it raises part of the packaging design.
The packaging design elements can align with the texture on the box so that customers are not confused.
Helps promote brand
The textured packaging that has a unique texture on it can promote a brand making it be seen as one worth considering. Amongst the competition, a tactile element helps the product appear more prominent on a store shelf making consumers want to engage with it. This helps the brand be differentiated from the competitors.
Brand details can even be added on cardboard texture and linen boxes to let people know your brand is selling the product. Details like a brand logo, brand colors, etc. are important here. You can add the embossing impact on your brand logo to raise it above the rest of the packaging design making it feel different and so be more noticeable. Texture and linen packaging can be used as a sensory branding element helping a brand get noticed. The packaging can stand out amongst the crowd by engaging consumers’ sense of sight and touch to convince them to buy the product. The box is able to protect the product and convey quality when good-quality material is used to make it and it can attract people to it with an eye-catching and alluring packaging design that impresses people.
